๐ฟ๐๐๐ก๐ฎ ๐๐ช๐ฉ๐ง๐ #032 - ๐ฝ๐๐๐ช๐ฉ๐ฎ ๐๐จ ๐๐๐ง๐ ๐ข๐๐๐ ๐ซ๐๐จ๐๐๐ก๐
Yesterday we covered Shringara as one of the nine navrasas. Today is where to use it. Some practical application of Shringara. ๐ฌ๐ผ๐ ๐ผ๐ณ๐ณ๐ฒ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐. Most of the products list features. Stop doing that.โฆ
Yesterday we covered Shringara as one of the nine navrasas. Today is where to use it. Some practical application of Shringara.
๐ฌ๐ผ๐ ๐ผ๐ณ๐ณ๐ฒ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐. Most of the products list features. Stop doing that. Instead add some feelings into it. Like describe the moment the customer lives after buying. What will change for him/her. Will they feel calm, delighted, peaceful, happy. Focus and dwell on the result, the feeling once they acquire your product.
๐ฌ๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ/๐ฏ๐ถ๐ผ. Most people write their bio as roles, years and qualifications. Instead rewrite it as what people feel working with you, or what changes for them. Make them feel you, know you, understand you.
๐ฌ๐ผ๐๐ฟ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐๐ถ๐๐. Instead of just naming your consultation call as "deep dive", name it as a "quiet hour to untangle what's stuck". It makes a hell lot of a difference. Naming carries Shringara.
Your physical space / packaging / first impression. The waiting room, the delivery box, the email signature โ the small sensory detail that makes someone feel cared for before a word is exchanged.
Make every interaction vivid. Make the people walking in Feel you before they Meet you.
Everyday, beyond business. How you set a dinner table, how you send a message, how you thank someone. Shringara is a way of doing everything, not a marketing tactic.
Just a note of caution. Shringara without substance is decoration, and people feel the emptiness fast. The beauty must point to something real. A beautiful promise you can't keep evokes the rasa once, then breaks trust. Make it beautiful because it is good, not to hide that it isn't.
Pick one thing you offer. Describe what the person feels after, not what you do.
๐ฌ๐ผ๐ ๐ผ๐ณ๐ณ๐ฒ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐. Most of the products list features. Stop doing that. Instead add some feelings into it. Like describe the moment the customer lives after buying. What will change for him/her. Will they feel calm, delighted, peaceful, happy. Focus and dwell on the result, the feeling once they acquire your product.
๐ฌ๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ/๐ฏ๐ถ๐ผ. Most people write their bio as roles, years and qualifications. Instead rewrite it as what people feel working with you, or what changes for them. Make them feel you, know you, understand you.
๐ฌ๐ผ๐๐ฟ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐๐ถ๐๐. Instead of just naming your consultation call as "deep dive", name it as a "quiet hour to untangle what's stuck". It makes a hell lot of a difference. Naming carries Shringara.
Your physical space / packaging / first impression. The waiting room, the delivery box, the email signature โ the small sensory detail that makes someone feel cared for before a word is exchanged.
Make every interaction vivid. Make the people walking in Feel you before they Meet you.
Everyday, beyond business. How you set a dinner table, how you send a message, how you thank someone. Shringara is a way of doing everything, not a marketing tactic.
Just a note of caution. Shringara without substance is decoration, and people feel the emptiness fast. The beauty must point to something real. A beautiful promise you can't keep evokes the rasa once, then breaks trust. Make it beautiful because it is good, not to hide that it isn't.
Pick one thing you offer. Describe what the person feels after, not what you do.